Mobilink Essay Example

Mobilink Essay Chapter 1: INTRODUCTION3 ?INTRODUCTION:3 ?HUMAN RESOURCE DEPARTMENT AT MOBILINK5 ?STRATEGIC HUMAN RESOURCE MANAGEMENT AT MOBILINK:6 Chapter 2: HR POLICIES IN GENERAL (MOBILINK):7 ?POLICIES IN GENERAL:7 1. Working hours:7 2. Protection of company assets people policy:8 3. Dress code policy:8 4. Security and safety policy:10 5. Company publications policy:10 6. Attendance policy11 ?PRACTICES AGAINST THE POLICIES IN GENERAL:12 1)Working Hours:12 2)Protection of Company Assets:12 3)Dress Code:12 4)Security Safety Policy:12 5)Company Publications:13 ?CRITICAL REVIEW ON HR POLICIES OF MOBILINK IN GENERAL:13 Chapter 4: RECRUITMENT AND SELECTION PROCESS:14 ?MOBILINK POLICIES FOR RECRUITMENT AND SELECTION:14 Recruitment policy14 Policy guidelines:14 General conditions for recruitment:15 Application:16 Conditions for selection:16 ?PRACTICES AT MOBILINK REGARDING RECRUITMENT AND SELECTION:18 ? CRITICAL REVIEW ON RECRUITMENT AND SELECTION PROCESS:18 Chapter 5: TRAINING19 ?TRAINING NEEDS ASSESSMENT POLICY AT MOBILINK:19 ?FOREIGN TRAINING POLICY:20 Objective:20 Policy Guidelines:20 Conditions for Overseas Training:20 Surety for Mutual Benefit:20 ?TRAINING: PRACTICES AT MOBILINK21 Types of Training in Mobilink:21 Mobilinks Training programmes:22 ?CRITICAL REVIEW ON TRAINING AT MOBILINK:24 Chapter 6: PERFORMANCE APPRAISAL SYSTEM:25 ?POLICIES AT MOBILINK FOR PERFORMANCE APPRAISAL:25 Frequency of the Performance Review:25 Policy guidelines:26 Performance Appraisal Forms:26 ?PRACTICES AT MOBILINK FOR PERFORMANCE APPRAISAL SYSTEM:27 ? CRITICAL REVIEW ON PERFORMANCE APPRAISAL:27 Chapter 7: CAREER PLANNING DEVELOPMENT:28 ?CRITICAL REVIEW:28 Chapter 8: Rewards System:29 ?POLICIES ON REWARD SYSTEM AT MOBILINK:29 Salary29 ?PRACTICES ON REWARD SYSTEMS AT MOBILINK:32 CRITICAL REVIEW:32 Chapter 8: OCCUPATIONAL HEALTH AND SAFETY MEASURES:33 HOW WELL THESE POLICIES AND PRACTICES ARE ACHIEVING THE ORGANIZATIONAL GOALS? 33 CONCLUSION: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 34 RECOMMENDATIONS:34 BIBLIOGRAPHY:35 Chapter 1: INTRODUCTION Introduction: Orascom Telecom Holding S. A. E. (Orascom Telecom) or (OTH) was established in 1998 and has grown to become a major player in the telecommunication market in the world. OTH is considered among the largest and most diversified network operator in the Middle East, Africa and Pakistan. We will write a custom essay sample on Mobilink specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mobilink specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mobilink specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, was awarded a license in July, 1992 and started its operations in 1994, and has become the market leader both in terms of growth as well as having the largest customer subscriber base in, Pakistan a base of over 24 million and growing. Mobilink provides the most extensive network coverage footprint across Pakistan through an integrated technology infrastructure in more than 5,000 cities, towns, villages, and countless remote destinations, including International Roaming in 110 countries through 300 partner operators. There are about 5000 employees currently working in Mobilink of which 4500 are working on permanent basis and 500 on temporary basis, with average of more than 800 employees hired every month. Among them approximately 5% are managers and operatives are 40%, rest are either contractual or not directly related to core business. In April 2001, when the OTH (Orascom Telecom Holding) took over management control of the company, the market share was only 40% but as of March, 2006; Mobilink served over 14 million subscribers, representing a market share of approximately 56. % of total mobile subscribers in Pakistan. However, during the past two years the market share of Mobilink has gone down to 41% (As of March, 2007). The head office of Mobilink is located at KULSUM Plaza, blue area, Islamabad. Its branch offices are located in Lahore, Karachi, Faisalabad, Rahim Yar Khan, Sukkur, Peshwar, Quetta, Swat, and Kohat. Moblink has three main contact centers in three regions of Pakistan. As for the customers centers there are about 2000-2500 customers service centers all over Pakistan. Principal area in which Mobilink Telecommunication is working is that it provides its customers, a wide range of postpaid (Indigo) and prepaid (Jazz) solutions. Keeping in the mind their customer convenience they have also bundled mobile handsets, sold either independently or bundled in Set so Go Get Pack. Competition faced by the company is from al the operators in telecom that includes all the face SGM (Global System of mobile) operators, CDMA operators and LDI operators and land line operators. All these telecom companies Human Resource Departments are in constant need of new employees. So there is stiff competition in the telecom market for Mobilink. Comparison with competitors in the market is shown as in the table. Mobilink is using high IT based technology for operations. Mobilink uses Motorola’s infrastructure mostly at radio based stations, but now it has been exceedingly using Alchatel equipment too. Switching equipment is of Siemens and Alchatel, billing system from Telesens KSCL and Ericsson, Intelligent network from Siemens, Microwave equipement DMC. The GSM (Global System of Mobile communication) band that is used by Mobilink is in 900/1800 MHz. The number of subscribes of Mobilink has been fast increasing since year 2000,the number of subscribes of Mobilink has almost doubled in the last one year from 5 million approx to 10 million approx this figure has almost increased by 50 times as it was in year 2000. This in fact is a milestone for Mobilink. Currently the company has a customer base of over 24 million and its growing. HUMAN RESOURCE DEPARTMENT AT MOBILINK There are about 44 HR professionals currently working at Mobilink of which 10 are managers. Mobilink has a very well defined and structured department and its various policies of keeping each employee productive part of the organization are intoned with the corporate worlds requirement. Employees in the company are largely committed to their organization and have shown progress in the company. Employees are satisfied with the HR department of Mobilink GSM Company. There are several functions performed by HR department which are given below: 6 Planning 6 Recruitment 6 Selection †¢ Formal Interview †¢ Intelligence tests 6 Research and Development Training 6 Compensation 6 Occupational Health and Safety measures 6 Career Planning and Development 6 Performance Appraisal System In order to make its human resource productive and efficient, Mobilink aggressively work in developing its human resource capital through international and local trainings as well as structured employee ‘well-being’ programs, making it one of the most sought after companies to work for in Pakistan. Mobilink conducts several training program in order to improve the competencies and skills of employees. STRATEGIC HUMAN RESOURCE MANAGEMENT AT MOBILINK: Humans are the basic tool for having competitive edge in the market for most of the organizations and Mobilink is one of these. Mobilink has one of the best HR systems in Pakistan that gives it an edge over its competitors. HR strategy refers to the specific human resource management course of actions that a company pursues to achieve its objectives. But how these strategies/policies/practices are formulated and implemented at Mobilink. There is a whole process behind this. Like most big organizations, this process is also done in accordance with company’s mission. First, Strategic planners analyze what actually is he prevalent culture of the organization, what are the strengths, weaknesses, opportunities, threats (SWOT analysis) of business and its market, and on the basis of all the above analysis, company’s strategic plan is established. In the end HR strategies are formulated in accordance with this overall business’/companies’ strategic plans. Based on these HR strategies, HR policies and practices are also formed and implemented. Any abrupt change in the market requires the organization to follow this analysis in order to be successful. That why organizations continuously keeps on updating their strategies and policies. Whole system for development of HR strategies/policies/practices is as below: [pic] Chapter 2: HR POLICIES IN GENERAL (MOBILINK): Policies in General: WORKING HOURS: Purpose: Hours of work are scheduled to meet the production and work requirements of the Company, and are in conformance with all applicable local laws and practices. Working Hours: The Company shall determine the hours of work: Office Hours: Monday through Friday (09:00 am. – 6:00 pm. ) 9 am to 8 p. m. (Shops operating on one window operation concept) Saturday: The shops timings will be determined by the Customer Service Management keeping in view the customer needs. Sixty (60) minutes meal breaks each day from Monday through Thursday. Ninety (90) minutes meal / prayer break for Friday. Shift work: Employees working in shifts will follow the shift roasters prepared by the line management. Exceptions: Employees may be requested to work on any of the holidays or regularly scheduled day of rest including Saturday/Sunday, if the Company’s business so requires. Breach: Any employee not abiding by the working hours Policy will initially be counselled by his /her immediate supervisor / office manager. Any repeated act will be reported to the Human Resources in writing who will refer the discipline policy for further proceedings. PROTECTION OF COMPANY ASSETS PEOPLE POLICY: Purpose: Mobilink’s continued success depends on the protection as well as the development of technology. Each employee is responsible for preventing the unauthorized use or disclosure of the Company’s sensitive and proprietary information. By following security policies and procedures, employees will protect themselves as well as the physical, proprietary and intellectual assets of the Company. Procedure: Employees to identify themselves to the security guards by showing Company issued Identity Cards. Employees will sign confidentiality and proprietary agreement at the time of leaving the Company stating that no information will be passed on to any other person / organization. Human Resources is responsible for signing of the agreement by the employee leaving the Company before handing over a full and final settlement cheque to the concerned employee. DRESS CODE POLICY: Purpose: Following are the main purposes for this policy. A)To provide all employees with the reasons for suitable attire, acceptability of appearance and enforcement procedures. B)For the benefit of the employee and all other employees in the working area. The employees clothing, hairstyle and jewelry shall not be of the type, which may interfere with the appropriate performance of his/her duties. C)Employees whose duties involve Customer contact must maintain a suitable appearance, as customers judge the Company not only by the quality of product and services the Company provides, but also by the appearance of the people with whom they deal. D)Employees who deal with the general public must maintain a suitable appearance as their dress and actions reflect upon Company Corporate image. Procedure: †¢ All female employees shall observe the following dress code: Shalwar Kameez Sari / Blouse Dress Pants / Blouse or Shirt with Jacket or Waist Coat Skirts / Blouse or Shirt with Jacket or Waist Coat (No minis / long slits) Light makeup Light jewelry No Low Necks †¢ All male employees shall follow the following dress code: Dress shirt / pants / Tie with Jacket or Coat or Sweater Dress shoes and socks Well trimmed moustache, hair and beard / â€Å"shaved face† Hair length should not go below the shirt collar †¢ Employees who work on Saturdays, where they have customer contact will wear Business casual. Business casual is defined as follows: Dress shirt / pants Dress shirt / pants /coat Dress shirt / pants / sweater Dress shoes and socks No joggers No jeans Dress code for female employees will remain unchanged on Saturdays. All Officers / Department Heads shall be responsible for the implementation of the dress code for their employees. Any employee not abiding by the Dress Code under this Policy will initially be counseled by his /her immediate supervisor / office manager. Any repeated act will be reported to the Human Resources Department in writing. SECURITY AND SAFETY POLICY: Purpose: The safety of employees is everyone’s responsibility. Accidents, precaution and efficient work go hand in hand. All levels of employees have a primary responsibility for the safety and well being of all of us. Therefore, interest in practicing safety prevention must be encouraged by: a) Setting good examples. b) Acting upon safety records. c) Reviewing safety programs. d) Holding personal interviews or group conferences. e) Starting activities that will stimulate and maintain employee’s interests. No phase of operation of administration is of greater importance than accident prevention. It is the policy of the Company to provide and maintain safe and healthy working conditions and to follow operating practices that safeguard all employees and result in safe working conditions and efficient operations. Proper First Aid Kit will be available at all Mobilink Offices including remote locations. COMPANY PUBLICATIONS POLICY: Purpose: To provide a means of communicating Mobilink’s policies, objectives, plans programs and development of all employees. †¢ To report on all Mobilink activities. †¢ To provide an outlet for employees to express themselves in their literary and artistic talents. Policy Guidelines: The Company publishes booklets, news articles and newsletters for the benefit of the employees. The Company maintains the rights to change, discontinue, reverse or edit the content of any publication issued by the Company. Only brochures, pamphlets, newsletters, handbills or posters approved by the Company may be issued or distributed on Company premises. The President and the VP Human Resources Administration must approve all publications intended for all employees. ATTENDANCE POLICY Purpose: To prevent unauthorized absence of employees, this creates serious problems for normal and efficient operations and could result in disciplinary action including termination. Guidelines: In case of any absence continuing for more than 24 hours must be reported to concerned department, in case of illness, a medical statement concerning the illness must be submitted to Mobilink within 24 hours from the time by which the employee was to be on duty. The Company may request an examination by a doctor designated by the Company. Practices against the Policies in General: Following are the main practices that we observed against the general Policies as mentioned earlier. 1) Working Hours: Mobilink is a big organization with quite a load of work. So, though there are policies regarding working hours, we found most of people working more than the limits defined in the policies. As for example, for most executives office timings are from 9:00 am to 6:00 pm but actually they work till 8:00 in most cases. However, with more burdens there are also more rewards. So, if Mobilink takes much out of its employees then it also compensates them well. 2) Protection of Company Assets: At Mobilink, policies regarding the protection of company secrets, important information, assets etc. are followed strictly. We would like to quote our own experience. When we approached Mobilinkers for Organization’s policies, their first response was we need to ask our HR department and we were not able to have the policies that way. Employees really do care for such policies and are pretty loyal to Organization. 3) Dress Code: Dress code is strictly followed at Mobilink, especially by men. Women also dress well but they do go against some policies which, I think, are unjust according to them. For example use of light make-up, light-jewelry etc. As far as the dressing for meeting is concerned, Mobilinkers are as good as George Colony. ) Security Safety Policy: Security at Moilink is of utmost interest for the management and everyone working at Mobilink. To accomplish the above policy, a Safety Committee is set-up as follows: 1. VP HR/Admin 2. Head of Security 3. Member 4. Member The functions of the Safety Committee are: 1. Development of policy recommendations. 2. Encouraging safety efforts. 3. Proper enforcement of safety needs. 4. Fran k and constructive discussion on safety programs. 5. Cooperation with other Companies. 6. Training regarding safety. ) Company Publications: Employee / Company related information for Newsletter and Notice Board is sent to the Local Human Resources Department. Approval of Information / Articles sent by employees is processed by the Human Resources Department before its publication. The Company reserves the right to publish any articles in the Newsletter or any other publications. Any information regarding Company activities or Customer Related information must be sent to the Marketing Department for approval. Marketing must get approval from the President or his / her nominee to place article in Newspaper or Customers Newsletter. Management has the right to change or withhold any information pertaining to Company or other issues. Critical Review on HR policies of Mobilink in General: Most of the General HR policies are well practices at Mobilink with a few discrepancies. This indicates that the organization does have a strong HR system with an effective HR strategy. We may also see this thing as the predictor of good Telecom level policies in Pakistan. The reason being that the general policies, as mentioned above, are more or less the same for all telecom companies. Most of these policies are formulated by the PTA (Pakistan Telecom Authority). So reviewing the success of these policies at Mobilink shows good strategy formulation by PTA as well as Mobilink. Moreover, these policies are not only practiced and observed in telecom sector only. We see such dress code policy, asset protection policy and like in many other business organization. So these policies have a general tendency of being followed. Employees seem to have a stable type of approach towards these general HR policies. They do not seem to show any disagreements over these policies and are pretty contented with what is imposed in such policies. Chapter 4: RECRUITMENT AND SELECTION PROCESS: Mobilink Policies for Recruitment and Selection: Policies for Recruitment and Selection as experienced at Mobilink are: Recruitment policy Objectives: The policy is meant to ensure an effective and efficient method of recruitment and selection. It is aimed at hiring without any discrimination based on race, colour, sex, nationality, ancestry, religion or disability. Policy guidelines: The recruitment policy must comply with regulations set out by the Government of Pakistan. The Sources of recruitment for different job vacancies in PMCL shall include: Internal Advertisement. Databank. Advertising. Head hunters/executive search organizations. Walk in candidates. Colleges and Universities a) External Recruitment: i. No candidate under the age of eighteen will be considered. ii. To avoid conflict of interest, hiring of close relations (brothers, sisters, spouses, first cousins, brothers/sisters in law) will not be encouraged. However candidates falling in this category who have exceptionally good credentials may be considered. Hiring supervisors will need to explain in their assessment of the candidate their qualities that justify hiring. A final decision will rest with the concerned Divisional Head who will need to ensure that there is no conflict of interest. iii. Human Resources will advise Department Heads on salary ranges to be offered to the applicant keeping internal and external equity in perspective. iv. Minimum qualifications must be a Bachelor degree or equivalent. A-Level or equivalent may be considered for call centre/support staff however will require approval of the VP Human Resources Administration. This criteria does not apply to technicians/riggers and ancillary staff. ) Internal Recruitment i. Internal candidates must be confirmed employees of Mobilink who have completed one year of service. However exceptionally good candidates may be considered. ii. Selected candidates will join the new job/position after getting clearance from existing line manager. iii. Spouse of an existing employee will not work for direct competition and either one will have to resign from service. Prospective candidates who se spouses work for competition will not be considered for hiring. iv. Hiring from vendors, franchises, and clients is not encouraged. Exceptionally where offers are made to employees of these entities their prior consent must be obtained. General conditions for recruitment: All recruitment will be done through the Human Resources Department in consultation with the Officers and Heads of the concerned Department. An applicant’s knowledge, skill and aptitude related to the position shall be judged according to a range of factors including: a) Education (Academic / Professional). b) Experience. c) Profile and Psychometric Tests d) Interviews. e) References. Application: Applicants may apply online by registering with the web based recruitment portal. However, when considered for a specific position, they will be required to fill the standard application form of the Company. All applications will be kept on HR database for a period of 6 months only. Conditions for selection: Departments must submit Hiring Request and / or Transfer Request Form to the HR Department and duly signed. Information regarding qualifications and job description should be forwarded for identification of suitable candidates. Lead-time of at least ten working days should be given for selection of candidates. The Human Resources Department would place internal advertisements and / or shortlist suitable candidates from the databank. If no suitable candidate is found, advertisements will be placed in media. The Human Resources Department shall, upon the department’s request, provide screened CVs. The department will do another sift if necessary and conduct interviews with the immediate Supervisor / Department / Divisional Head or his / her nominee and any job related selection tests. Short Listed Candidates will be invited for a final interview with the HR department. The Human Resources Department may conduct Profile and Psychometric Tests for the selected candidate in order to evaluate the suitability of the candidate. Two Reference checks will be completed for the selected candidate either before hiring or during the probationary period. Appointment will be subject to satisfactory references being received. On Selection the following information will be forwarded to HR to be kept in the Employees Personal File: |Interview Evaluation form | | |Passport size Photos. | |Any other special clause. | | |References. | | |Copy of N. I. C. | | |Copies of degree(s): Bachelors and above only and copies of experience certificates. | |Duly filled application form | | In the Case of Consultants the Company will sign a contract with the Consultant for a duration ranging from 3 months to 1 year. The Human Resources Department shall prepare and deliver the Employment Letter to the Employee and obtain signatures on a copy. These were the practices but what actually are the practices for Recruitment and selection at Mobilink. Let’s explore. Practices at Mobilink regarding Recruitment and Selection: Practices regarding the recruitment and selection are in accordance with the policies formulated by the HR department. According to employees following were the recruitment practices. Two types of Recruitments: Internal and External. Sources of Internal Recruitment |Sources of External Recruitment | |Employee referrals |Job fairs | |Internal advertising |University Hunts | | |Advertising | | |Emplacement Agencies | | |Walk in candidates | All recruitment and selection process is handled by the Human resource department. Applications for jobs are mostly made via internet. Selection criteria are totally based on merit. A series of interviews are conducted followed by a panel interview and a group discussion. Only deserving from a lot of applicants are considered Critical Review on Recruitment and selection process: It goes without saying that reference for job works. So it’s surely a flaw in the recruitment and selection process of Mobilink. We know a number of people who get job in Mobilink on reference basis. However, saying all that, getting a job at Mobilink and retaining that job at Mobilink for a time are two different things. One thing was interesting studying the Mobilink Recruitment and Selection process. Company entertains online applications more than mailed ones. To us, reason is twofold. First, it reduces burden during the recruitment process. Secondly, by using online system, company can keep its image as innovative and latest the eyes of its consumers. Chapter 5: TRAINING Training needs assessment Policy at Mobilink: Objective: Identifying the most appropriate solutions to performance problems Procedures: All Company Heads should differentiate between problems that require training and problems that require coaching or other solutions. Usually, only about 20% of performance problems require â€Å"training† solutions. The other 80% are best dealt with by looking at the quality of supervision or by factors in the work environment (rewarding good performance, punishing poor performance, and removing obstacles to good performance). Developing a Company – Wide Management Training Plan Objective: Select/identify the needs, by management level, for the total Company. The Company wills also Facilitate Employees with Short Management Courses from time to time. Procedures: The HR Department will develop the TNA according to the recommendations made by their Supervisors in the performance appraisal form. The HR Department shall coordinate all the tasks until a total Company-training plan is finalized, then follow-up with Department Heads on its implementation. The plan is the result of focusing on the individual discipline needs into one schedule designed to meet the training needs of the total Company. The trainer should be under the headcount of HR so that adequate training sessions can be planned and conducted nationwide. The training requirements of the employees will be picked from the recommendations made by their supervisors in the appraisal forms. The training requirement could also be forwarded by the supervisor if it is not mentioned in the performance appraisal. Foreign training policy: Objective: The purpose of this policy is to enhance skills and knowledge of Mobilink employees and build their capacities to enable them to perform their jobs more effectively and to develop them for future growth. Policy Guidelines: The Company shall pay all Training Expenses, Round Trip Airfare, living Allowance, and Local Transportation in accordance with Company regulations in this regard. Conditions for Overseas Training: Employees who are nominated for enrolment in an overseas training program should meet the following conditions: Should meet the prerequisites of the intended training. Being knowledgeable of the language in which the training program will be conducted. In case an expatriate / contract employee needs to attend a foreign training, he/ she has to be on a one year and above contract, with a duration of 6 months of service to perform at PMCL – Mobilink from the date of starting the training. If the expatriate / contract employee being sent on the training does not meet the above conditions, a waiver could be made on the recommendation of the concerned Chief/ VP and the approval of the president/ CEO. Surety for Mutual Benefit: To ensure that both, PMCL – Mobilink and the employees mutually benefit from overseas professional training provided to employees. The employees returning from training should continue to be in the employment of the Company for following minimum periods as mentioned in Para (4. 2) depending on the training days. Failing of which employees will be liable to pay the PMCL MOBILINK expenses incurred by the PMCL MOBILINK on their training including travel and accommodation expenses. In the event of an employee wishing to leave the employment of the Company he/she will reimburse the Company the expenses incurred by the PMCL- Mobilink on providing the training. PMCL- Mobilink will make appropriate deductions from the employee final settlement including Provident fund. And remaining amount will be deposited by the employee in the Company account. In case an employee doesn’t pay back the due amount to the company, HR will issue notice to the concerned employee mentioning that he/she has to pay back the amount to the company, otherwise, company reserve the right to take legal action. If the employee is terminated for cause he will be absolved from any deductions/ recovery of Training cost. Employee Surety Period and Cost Number of Days of Overseas Training |Duration of Surety |Cost to be recovered | |Up to 6 Days |6 Months |Full | |Between 7 and 10 Days |1 Year |Full | |Between 11 and 15 Days |1 ? Year |Prorated after One Year | |More than 15 Days |2 Years | Prorated after One Year | Cost of Training will be determined by finance in consultation with Technical for Technical Training and Human Resources. Training: Practices at Mobilink On contacting personnel in the Mobilink office it was found out that Mobilink mostly trains its employees by On Job Training which means that the employees are trained as they perform their jobs and along with their duties. The manager or supervisor guides them how to perform their jobs and guides them to efficiency in the work. Internees are trained in various departments and then mostly hired by Mobilink itself and their training is basically teaching them the ropes and the basics of everything. Types of Training in Mobilink: On a general basis the training done in Mobilink can be divided into two categories: †¢Soft skill training Technical Training Soft Skill Training: Helping your employees develop a stronger base of knowledge on topics that affect their personal lives can make them more productive and less distracted in their jobs. Soft skill development courses in areas like personal finance and childcare can help your team better manage the most important areas in their personal lives. This may include the following things for e. g. †¢Conflict management training †¢People management training †¢Communication skills †¢Anger management †¢Time management training †¢Teamwork training etc Technical Training: This type of training has direct effect on the job of the employee. Specific skills are focused and developed accordingly. The engineering trainings of Mobilink are also included with this along with †¢Customer Services training †¢Sales related training †¢Marketing and technology training etc. All these types of training are done to enhance the employees job skills at the level he is at. Mobilinks Training programmes: Mobilink with its large workforce invests aggressively in developing its human capital through international and local trainings as well as a structured employee ‘well-being’ programs, making it one of the most sought after companies to work for in Pakistan. Graham Burke, the President PMCL Mobilink, said Mobilink will provide proper training programmes to its employees in order to make them more aware of their responsibilities† Mobilink, the Pakistan based subsidiary of the global telecommunication giant, Orascom Group, in a strategic move, has outsourced its leadership training and development of abou t 100, of its senior and fast track managers and supervisors, to the regions well established consultancy firm, Global Management Consultants, who will be responsible for the design and delivery of over 5 months training initiative. Their training methods maintain interest throughout; put emphasis on the practical aspects; and ensure that delegates understand the knowledge gained so that they can immediately and effectively apply it within their own organizations. All training sessions are delivered in a highly participative style, introducing topics in a challenging and thought-provoking way. Practical examples, exercises and case studies are used to illustrate the topics covered and show delegates how they can relate the techniques introduced during the course to their own work situation. Programmes can be tailored to meet the required goal. The various training programmes of mobilink focus on specific skills for e. g. the annual or monthly reports of performance are evaluated by the manager and the weak areas are considered and the respective training is taken up. Mobilink trains its employees in the following fields’ aswell: 1. Customer service training: The employees are trained in communication skills, negotiating skills in order to serve the customers whether in the call centre or customers services centre. They are taught on how to talk appropriately to the customers, how to recognize their problems, solve their problems and how to deal with them. 2. Supervisors training: Leading a department or an organization is a very difficult job and the person at this level must be properly skilled. The supervisor training programme helps those people who are at this post to develop the right skills required and asked for at this job. 3. Leadership workshop: Becoming a Leader Good leaders are made, not necessarily born. You can become an effective leader by developing yourself through a never-ending process of self-study, education, training experience. To inspire your people to higher levels of teamwork there are certain things you must be, know do. Leadership makes people want to achieve challenging goals objectives. This workshop is for managers who have the desire to ‘make things happen’ have a team who need to be inspired into action! Mobilink offers this workshop for is specific employees. 4. Conflict management training: We are living in times where chaos and conflict are on the rise. Lack of conflict can be as damaging for any organization, as having conflicts that go out of hand. In fact conflict is the very source of creativity, without which innovation is not possible. Usually these conflicts are resolved, but occasionally they grow to hinder ones job performance. This program is designed to increase a supervisors ability to prevent conflicts from reaching a crisis stage and how to resolve it when a necessary conflict occurs. A framework for tackling conflict is also provided that helps managers who find dealing with conflict an unpleasant experience. 5. Development of oratory skills: With fit, healthy and active minds perform faster and more accurately with minimal stress. How people speak indicates their state of mind. Nervousness in making public appearance is often the result of not knowing WHAT to do and HOW to do it! Learn to control your nervousness and feel the confident professional image many seek! This workshop will provide hands-on approach to polish oratory skills, use projected media, and present like a pro. 6. Motivating, Coaching Delegating Any approach to develop management skills must involve a heavy dose of practical application. At the same time, practice without the necessary conceptual knowledge is sterile and ignores the need for flexibility and adaptation to different situations. They will also discover ways to manage performance of individuals and teams in order to achieve departmental/ organizational goals and objectives. All these programmes are aiming at developing specific skills in specific people for specified purposes. 7. It is believed that leadership skills and business goals are achieved through the training and development of the employees. To make it more motivating the participants of the training programme are awarded a course completion certificate at a graduation ceremony which is held after the completion of the training programme. Critical Review on Training at Mobilink: A lot of effort is put by Mobilink in Training its human resource. Organization has clear policies regarding training needs assessment and procedure for each type of training offered. Training is compulsory for some people in the organization; however, it is on offer for everyone working at Mobilink. A person in the finance department is always welcomed by HR department for Customer service training. A number of training methods are practiced at Mobilink like conflict management training, supervisory skills training etc. with the help of best in the business. Saying all that training basically seems to be for the managers and supervisors but not for the lower level employees. There seems to be a need to increase training efforts focused to this group. Chapter 6: PERFORMANCE APPRAISAL SYSTEM: Policies at Mobilink for Performance Appraisal: Objectives: The purpose of this policy is to provide a formal review program to evaluate work performance and to promote communication and discussion of job performance. The intent of these discussions should be to review current job performance and responsibilities, set goals, and discuss future opportunities with reference to past performance at Mobilink. The Objectives of the Performance Review Program are: o To measure work performance o To motivate and assist employees in improving their performance and achieving their personal/professional career goals o To identify employees with high potential for advancement o To provide objective information for making decisions on salary increases, promotions, bonus and transfers. o To identify employees training and development o To provide a solid path for career planning for each individual Frequency of the Performance Review: Informal performance discussions should be conducted frequently as and when the need arises. These discussions will provide the basis for an objective summarization of performance during formal Performance Reviews and allow more time for discussing future plans and organizational as well as personal objectives. The supervisor is encouraged to make notes on pertinent points discussed and to place those notes in the employee’s personnel file. Formal written performance reviews will be conducted with all employees annually. Notification along with Performance Evaluation Forms will be sent from the Human Resources Department in advance with the scheduled performance evaluation date. All employees will be reviewed at least once at confirmation. Therefore, Performance Reviews will be held on an annual basis from the date of hiring or more often if desirable to do so. The supervisor will receive notification of the scheduled review period from the Human Resources Department. Policy guidelines: The performance appraisal is done on an annual / basis (from January 1st to December 31st). Every employee should know what is expected from him / her through direct supervisors. He / She should participate in agree with the goals objectives set by himself / herself in accordance with the Company’s business plans objective goals. Everyone should have the opportunity to perform develop according to the set objectives agreed upon duties. He / she should also expect self-assessment and take actions to develop his / her competency level increase his / her participation in the achievement of the Company’s objectives. To ensure openness, consistency objectivity, the agreed competency framework covering all aspects of the job should be used as the basis for performance planning appraisals. Accordingly, it should be well known clear for both the Employee and the Manager covered. Department Heads Managers involved in performance appraisals should be well trained familiar with the applied performance appraisal system the appraisal interviewing techniques. The performance evaluation program requires that an annual meeting be held with each employee; however, Coaching, Counselling and Guidance must be an on-going process for the desired improvement and development to be achieved. To give a chance to Subordinates to evaluate their seniors a 360 Degree Evaluation will be conducted at the time of the Performance Evaluation. Performance Appraisal Forms: The performance appraisal forms will be filled once in a year to get a clear picture of the employee performance. Practices at Mobilink for Performance Appraisal System: Mobilink conducts performance appraisal in order to evaluate their employee’s current performance or past performance relative to company’s performance standards. Mobilink try to adapt the performance appraisal in which their employees understood what his or her performance standards were and that the supervisor also provides the employee with feed back, development, and incentives required to help the person eliminate performance deficiencies or to continue to perform above par. There are many performance appraisal methods. Mobilink uses the computerized performance appraisal method. In Mobilink the performance appraisal of employees is conducted in December. The Mobilink HR department has developed a performance appraisal sheet and has downloaded it on the intranet of Mobilink so that the supervisor performs the evaluation of the employees. When the supervisor completes the evaluation, he will send the performance appraisal sheet to the employee for the affirmation with the ideas of the supervisor if the employee does not agree with the supervisor he will not sign the PA sheet. When the last date of submission of PA sheet is passed then the HR department asks the supervisor and the employee about the problem and resolves the problem. Critical Review on Performance Appraisal: Online 360 degree approach of performance appraisal is adopted at Mobilink for evaluating employee performance. In the past only 180 Degree approach for performance appraisal was adopted but now 360 Degree is also in action. This is a very supportive strategy by the organization because if an employee is not happy with the evaluation by his supervisor then he has the authority to challenge. There are a number of rewards that are tied to performance appraisals. So, tool applied for performance appraisal justifies itself. Chapter 7: CAREER PLANNING DEVELOPMENT: Mobilink faces much competition in the telecom industry so now they are focusing on career Management of their employees in which they enable the employees to better understand and develop their career skills and interests and to use these skills and interests most effectively both within the company and after they leave the firm. Career planning is the deliberate process through which someone becomes aware of personal skills, interests knowledge, motivation, and other characteristics; acquires information about other opportunities and choices; identifies career related goals and establishes action plans to attain specific goals. Career development is the lifelong series of activities (such as workshops) that contributes to a person career exploration, establishment, and success ad fulfillment. Mobilink gives promotion of their employees on the performance basis. The Mobilink HR department develops the employee’s career development plans in which the HR department predicts the next logical step for their employees within five years. Critical Review: Importance of Career planning in today’s competitive world is as important as any other HR function. Retaining your valuable Human resource today is one of the biggest challenges that organizations are facing. So, HR needs to come up with new strategies. Career planning and development is one of the basic tool and strategy organizations are using for retaining their employees. This function actually makes employees feel that they are important to the organization and Mobilink wants them to be at the top in their careers. However, at Mobilink this function is not fully performed or we should say this function is not performed satisfactorily. There are some policies on these but those are not recognized that well. One point of policy is found along with the compensation other with the recruitment. There should have been separate head for these policies. As far as the practices are concerned, all the employees were reluctant to talk about this during our interview. However, what we analyzed is that career development is practiced but not that openly. Specially, in case if some employee is considering of joining the competitor’s firm. If such is a case then organization has discipline policies for that even. Chapter 8: Rewards System: Policies on Reward system at Mobilink: There is a list of policies regarding the reward system at Mobilink. It offers both kinds of rewards: Intrinsic and Extrinsic. Following are the main reward related policies: SALARY Objectives: The purpose of this policy is to have salaries subject for review in January of each calendar year in the light of merit and inflation. An employee, who is employed on a job with title and specifications, will receive compensation that is relevant to field experience matching with approved salary structure of his / her position. Policy Guidelines: The Company will pay salaries of the employees and all other amounts due to them during office hours and on the job site as follows: All New Employees have to open bank accounts in specified banks prescribed by the Company so that their salary will be credited at the end of each month. Upon termination of service (end of service), the employee will receive his / her salary within 15 working days up to the time of date of his / her last working day. Upon resignation, the employee will be paid his / her dues during a maximum period of 15 working days from the date he / she left the job. Salary Administration Program: Salary Objective: The salary administration program is designed to meet the following objectives: 1. Attract retain the services of competent qualified employees. 2. Provide fair and equitable compensation to each employee and to ensure that the value of each job relative to all other jobs within the Company is established and maintained on a fair and equitable basis. 3. Provide annual performance appraisal for employees to improve their job performance and to encourage them to aspire for promotions to jobs with greater responsibilities i. e. fairly compensate employees based on individual accomplishments and annual performance appraisals. 4. Ensure that salaries are competitive and in line with salary levels that prevail in the industry. 5. Instill employee confidence in the Company’s compensation policies and practices. Salary Outline: The â€Å"Basics† of the salary administration program can be summarized in the following manner; o The VP Human Resources Administration and the concerned Department Head will analyze each job classification. o The HR Department determines an appropriate salary range in relation to similar jobs at other well respected companies (salary survey). o The HR Department will analyze each job and assign a job code, hire rate, minimum, mid and maximum point rate. (Salary Structure) o The HR Department will prepare the salary structure to be reviewed and approved by the Director VP HR. Salary Scale: Each job is assigned a minimum salary, established according to the salary survey results, which specifies the minimum salary that may be paid to incumbents in each job. Minimum through maximum scales is built on a system of mathematical calculations to allow for overlapping between levels as a result of salary, merit or promotional increase. Setting Starting Salaries: Objective: To ensure that each employee is given the starting salary of the title level in which his / her position and experience fall. Also to ensure that consideration is given to past experience and qualifications when setting starting salaries Factors to be put into consideration for setting salaries within the range determined by the departmental Head the HR department The starting salary offered to new candidates by Mobilink will be dependent on two factors: †¢ The particular job level for which the job offer is being made. †¢ The candidate’s education, experience, qualifications as compared to the minimum qualifications required by the job specification and prevailing industry rates. Salary Administration Procedures: †¢ Human Resource Department: Prepare all documentations and their summary affecting salaries, and forward payroll section for processing that includes: o Recruits, transferees o Promotion and increments o Allowances, bonuses and incentives o Discipline o Review the all documents affecting salaries. o Entry of all salaries based on Salary, allowances, deductions and commissions. Besides there are other intrinsic and extrinsic awards that leads towards one objective only and that is: To compensate employee sufficiently so that he may be motivated and constitutes an integral part of Human resource of organization. Other intrinsic and extrinsic rewards include: Medical care Life insurance Vacations Relocation Credit advance policyprovident policy/advance against provident fund and acapping of gratuity EOI Recreation Club Policy Travel Education assistance policy Mobile phone Business mobile phone policy Official Balckberry Poicy Practices on Reward systems at Mobilink: Policies regarding the reward systems are practiced quite strictly at mobilink. Employees are paid when they are supposed to pay. Other rewards are also fast but they are mostly tenure based rather than performance based. In policies it is mentioned that the rewards are totally performance based. However, this policy is not that much followed strictly. Rewards are mostly determined by the organizational membership and seniority rather then by performance. Promotion is given on the basis of performance, as well as tenure. Critical Review: Reward system at Mobilink is quite complicate. The reason for this is that there are many intrinsic and extrinsic, direct and indirect, compensating and non-compensating rewards. There is even a department that looks after the motivational aspect of the employees. How motivation level of employees can be kept to a level so that they can be more productive. PMO (Project management office) introduces many club memberships, game shows, lunch arrangement and many more for employee to be motivated. Similarly, there are special achievement awards at each individual level. Then there are even team awards, department awards and division awards. One thing to mention is criteria for rewards. As mentioned earlier in policies, rewards are performance based. But this is true only in case of achievement awards, group awards etc. If we observe basic pays and increments then those are not performance based. Those are more of tenure based. Mobilink does say that all rewards are performance based. However, it is not the case in practice. Chapter 8: OCCUPATIONAL HEALTH AND SAFETY MEASURES: There is no need for such measures at Mobilink as maximum jobs do not expose you to the health hazards and are not such that require safety measures. However, there is a tendency of being safe in every human and that shows when you visit some Mobilink officer to meet someone of a high designation level. You need to fulfill various safety measures. HOW WELL THESE POLICIES AND PRACTICES ARE ACHIEVING THE ORGANIZATIONAL GOALS? Well the answer is simple. Policies are going pretty well. Numerically, I can say more than 90%. How? Well because these are being practices in the same manner as was expected during the policy formulation time. Moreover, see the results. Mobilink is considered to have the best HR in Pakistan and they have retained this edge. So, it’s so obvious that all overall policies are good and they are also being followed exactly the same way as required to achieve organizational goals. CONCLUSION: To conclude Mobilink has a strong HR system. That is the reason we didn’t found much discrepancies in what management says, what policies state and what employees say. 90 % of the times they were same. There are some minor discrepancies but they are adjustable with little effort. RECOMMENDATIONS: Mobilink has a strong HR system. That is the reason we didn’t found much discrepancies in what management says, what policies state and what employees say. 90 % of the times they were same. However, there were some discrepancies that need attention and their adjustment can make this HR system best in Pakistan. Following are some of the recommendations based on those discrepancies: 1. Human resource department is not fully authorized to take all the decisions. Though HR department claims to have the overall management of the company but that actually is not the case. There are many HR decisions that are taken by the other department. So, there should be a clear delegation of authority regarding decision making for HR department. 2. One thing we observed during our project was that employees were not aware of the in depth policies. The main reason that we have understood for this is their lack of knowledge about policies formulation. Employees are not encouraged to give suggestions in policy formulation. So, our suggestion is that employees should be consulted while policy formulation stage. 3. Benefits and rewards are too complicated for anyone to understand. Though there are many of these but most of employees even have not information as to for what benefit they can go for. So, Mobilink should simplify its reward system for its employees to understand well. 4. The decision making is delegated to managers with goals set for each term promotion, hiring and firing is virtually in the immediate boss’s hand. This practice can cause disharmony among employees for power. Team based structure (like the one at PMO) should be preferred in all departments 5. Mobilink pursues Zero-tolerance policy for disciplinary actions. This is good but not in all cases. Mobilink should look towards its discipline polices and try to be a bit more lenient. 6. Mobilink HR lacks in terms of career planning and development. This important function of HR does not have recognition in Policies’ statement. Mobilink should have a look at this. 7. Mobilink uses only policy specified sources for recruitment which are only 5. In this way it can loose some potential applicants that can be asset to organizations, just because they were not well communicated. So, Mobilink should increase its recruitment sources. During an HR specialist interview, we posed the same question and the answer was â€Å"that’s what policy says; on ground level we do use as many sources as possible†. If this is the case then our recommendation is that Mobilink should adjust its policy accordingly. Formulation of HR policies Company’s HR strategies Formulation of HR practices Company’s Strategic Plan Organizational Performance Company’s Internal Strengths and Weaknesses Company’s Strategic Situation Mobilink’s Competitive Environment Economic, Political, Demographic, Competitive and Technological Trends

Objectifying Women in Music Videos Essay Sample free essay sample

Music today makes an tremendous net income and celebrity by exteriorizing adult females for video vocals and advertizements. Of class barely clothed adult females appear in many music pictures. Although exteriorizing adult females is non forced in the modern epoch. primary focal point of the viewing audiences watching the show are on the images of adult females in music picture and how their gender is exposed. Gradually the Music Video shapers tend to make powerful shocking sexual imagination of adult females to puddle among the assorted motives and catch the full attending of the spectator. So. music picture are created utilizing adult females gender as a beginning to sell the music picture. Womans are ever seen in music picture of all genres from hip-hop to start to sway to state. There is a by and large a batch of chitchats about the images we see of immature adult females. particularly in hip-hop pictures. We will write a custom essay sample on Objectifying Women in Music Videos Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page but is it all exhilaration or existent cause for malaise? What are the images that are shown in music picture? Are adult females being exposed as sex objects? How does this influence the manner people consider about adult females? Or is it all merely strictly amusement? Does the word picture of adult females in the picture affect the manner adult females are treated in society? Objectification of adult females by the media is non merely a modern-day tendency. It’s been go oning since music picture started aerating on M Television in the 80’s. Exteriorizing adult females has brought certain complications in the society for the grounds that batch of music pictures make some adult females seem lose their regard and seem like discourtesy for themselves after all being served as sexy objects in the music picture. Most of the music picture seem to hold discourtesy for adult females and her behaviour in today’s society and a batch of music pictures are aimed at the most vulnerable people who are particularly male chauvinists. The term objectification of adult females is by and large used to mean the presentation of adult females in the media as an object. Women’s organic structures are customarily used as objects to advance miscellaneous merchandises in the market from a aroma to the high category motor motorcycle. In certain images adult females are unfastened as being exposed and easy overwhelmed particularly in advertizements where they have to deprive off apparels and take on submissive functions. These images are preponderantly found on music picture where the focal point is merely a peculiar organic structure portion. Lyrics of the vocals abide and advance this objectification every bit good. In music picture where adult females are objectified represent the sexual semblance for work forces with the latest common motive that encompass teenage misss. adult females of all ages. strippers and about all available adult females in battalions. A music picture shot by a work forces is at its best because work forces can direct a female’s gender and do it into what they find tickle pinking. Most of the times. the function of adult females in such music picture is restricted merely for their muliebrity while their existent feelings and voice happen to be dense. Although. female gender is common on Television. commercial magazines. films and other media beginnings nil can fit the public presentation of adult females in music picture because most of the people tend to look up to an energetic music picture becharmed with the all right curves of a female with its all right motive. The adult females are objectified as a individual among a musical group. back-up vocalists. and terpsichoreans or merely function as a personal appeal near the creative person with the chief intent of capturing attending and to be ever looked at. Barely few clothed adult females tend to suit into the chief motive of the music and contribute to qualify the chief impact of the subject than exteriorizing themselves sexually with the music picture. Behavior of adult females in music picture is attributed for their desire to devour work forces. Finally adult females compete with the other facets to convey out the best to capture the figment of imaginativeness for male desires. A nymphomaniac is sometimes the existent term used to portray adult females with unnatural sexual desires in music pictures without any existent onslaughts they win the Black Marias of 1000000s of work forces. Women ever tend to be admired and for this ground they serve for music picture shows willing exposing in their best possible manner. Therefore. it’s become easy for work forces to take among the best female and utilize them easy or disregard them. Music picture in its ain universe accentuates adult females by their cardinal sexual inherent aptitudes that even an odd-job adult male gets her sexual attending and pays attending on it. Womans with their invariable province of rousing are in great demand for a permanent hunt to fulfill the demands of the music picture shapers. Womans should be able to exhibit their gender if they want to. conversely it should be done as a jubilation of their release. non as merely oculus confect for male witnesss. They should non be portrayed as objects instead they can be valued as existent human existences and non merely last as an entity for men’s pleasance or as a sexual adornment. Women activities in musical picture varies in conformity with the music. motive and for assorted grounds they are ever ready for striping off and dressing and present an indispensable willingness and preparedness for sex. Womans are frequently exposed showering and bathing and fulfill the male phantasy of the existent musical picture. Regularly adult females prefer for sexual exposure with full gusto in a musical picture that displays voyeurism as its popular subject. There are tonss of adult females available for shows with concerted behaviour and abide with the motive that is dealt fleetly and ruthlessly in musical pictures. Women don’t hesitate to show their organic structures to the desires of work forces. They wear lingerie. Bikini. or barely anything at all. No vesture is excessively cockamamie but it is largely preferable and appreciated by most of the work forces who watch the musical picture. Exceeding functions of adult females objectified with music pictures are ever adult females who are strippers or striking terpsichoreans. cocottes or adult females who plays that function in a sadomasochistic sexual relationship. Women play their functions as instructors who are school boy’s phantasies. school traveling adolescent misss who are old men’s phantasies. nurses. fed up / oversexed homemakers and tribades. The drama their functions apt and vigorous to elate the music picture manner to erotica. The Female creative persons in the music picture are challengeable to seek different manners for the motive of the music and organize a permanent function in the picture without losing the audience and doing it a great hit excessively. Many adult females performing artists despite of their undertaking as sexual objects are frequently forced into the consecutive functions of the music with which picture images diverge with women’s wordss. Each individual has their ain manner of exteriorizing adult females in the music picture and most of the times adult females in the music picture are posed openly for the lout of male viewing audiences. In music pictures adult females are given primary importance in forepart of the picture that attracts the audience to watch her along with music. This has become successful because adult females party are happy being exposed and give a unrecorded public presentation enthusiastically. The camera captures everything that might sometimes go inadvertent and neer guiltless plenty to put up a inactive thing for the observation males. Womans like to be gazed with such typical panoramic gaining controls that reveals their organic structures and unwrap their muliebrity. The picture can capture the whole image of the female or interrupt down foregrounding more on their legs. chest or possibly their manners like resting their organic structure on toe finger or the manner they look at the camera and utilize their lips to indicate out a series of events in agreement with the music and increasingly pull the witness watching the music picture. Music pictures display adult females as mere objects by interrupting their whole organic structure into assorted parts and exposing the confused parts to be easy enjoyed by work forces. This becomes more outstanding in music picture that exhibit the shadows of a female signifier merely to determine up the desires of work forces for the music played in the screen. Womans have a alone manner for their public presentation and easy identified for the demands of men’s phantasies. â€Å"I am the oculus. you are my victim† is one great political orientation rendered by Sheri Kathleen Cole after her observation with feminism used as an object in most of the music picture rules. This one phrase sums up the airs of adult females in erotica and music picture. Whoever controls the â€Å"eye†Ã¢â‚¬â€œwhether the camera. the regard. or image. it controls the â€Å"victim† and the topic. The photographer’s fad object IS most notably adult females. Such music pictures sometimes shows disgusted feedbacks from anti-pornography militants and from people who have typical conscienceless for women’s who should be viewed as human existences instead than mere sexual objects particularly in mainstream media. Even though fundamentally sets and their music are mini-commercials in the custodies of music fans they are largely devoted to musical pictures that are sung by slang of vocalists and played with several instruments. giving glances of female presentations into the universe and making libido for male jingoism. Once the female gets celebrity in forepart of the cameras for her gender after adequate interviews. exposure and articles. she can pack together an full â€Å"world† wherein she turns to be the first adult female to take up challengeable undertakings for the music picture public presentation. Earlier the music picture shapers would borrow the images of female images from picture taking. movie and other mainstream media. It was erotica images that was borrowed as natural stuff most of the times because it had a great hand clapping among the audience who finally became female fans and rendered it popular music groups devouring many music picture of the similar type. The music picture purchasers began to seek for adult qualities of the womens rightists and other images to authorise the nature of music with their phantasy for adult females and their manners. Finally the music picture shapers started making sexual labels with audacious adult females libidos and used their replicating images to pull the opposite sex and advance their music picture sale with easiness. Using adult females to uncover their gender became celebrated among musical picture shapers but many regarded it as force against adult females and exteriorizing women’s organic structure parts reduces adult females position and see her as a sexual object easy available for convenience by male viewing audiences. Despite several feedbacks from feminist analysts with utmost erotica music picture. nil has changed much with obscenity of adult females being objectified with sexual explicitness and utilizing their feminine poses to do the music survive for a long period of clip. The lone impact that caused among the music picture shapers with adult females was that they considered them as â€Å"soft core† images and distinguished from â€Å"hard core† adult nature of picture images and other assorted signifiers of erotica which feminists trade with. Music pictures have made the womens rightists better exposed for immature work forces to cognize about female gender and acquire them handy to import many adult females sexuality conventions with several airss on different picture camera angles and do it a originative art of female gender as commoditization of sex to pull the childs to most of the music picture creative activities. Womans in music pictures partly define sex with their sexualized representations and affect the viewing audiences and popular music fans. The sex of erotica in music picture has been easy achieved exteriorizing adult females to sexually overt organizing with her sexual traits to carry through the outlooks of male jingoism. Luce Irigaray respects adult females survive in society where work forces specify her â€Å"selfhood† for her image. gender as her really being. Irigaray writes in â€Å"The Looking Glass. from the Other Side. †that the image Alice sees in the mirror as her representation is neer an honest reproduction of herself. but the 1 that was mutated by external factors. Researching the music picture reveal the use of women’s organic structures as objects and bring forth false representations disempowering them in the society as an object of sex. In fact women’s sense of â€Å"self† go paralytic and becomes the quarry for the eyes of males who have great phantasy for adult females. In the musical picture. the camera persistently pays attending on a peculiar organic structure portion of a adult female and sexualizes merely a â€Å"part† of her. and considers the portion as a sexual object to pull the witnesss watching the picture. Many see such illustrations of organic structure parts of adult females is a gesture of dehumanisation stand foring merely one portion of adult female instead than her as a whole individual. Although adult females take the undertaking with great easiness to expose her chests. natess. her eyes or lips and whatever organic structure portion the picture shaper wants to hit and sexualise her lone with certain parts he considers it sexy and meet it along with the music played. Therefore. in malice of her whole organic structure that appears in the music picture. the adult females is abused non to be seen as her whole organic structure but merely different parts are sexualized and highlighted as sexy. The most of import characteristic to convey this impact is made by traveling the camera to run into the viewer’s look with the feminine curves and on whatever portion the music picture shaper high spots. This is the technique used in most of the picture that features adult females as t he chief object to capture the eyes of the viewing audiences and typically adopted by the music picture shapers. It is the mere happenstance of the adult females presenting which are captured normally to convey forth gender of the adult females and do a sexual difference. In a typical musical picture the set members play their instruments sprightly when the adult females lingers about demoing actions such as stretching her leotardss and flexing her lower necklines to do her cleaves seeable where by the camera narrows down to dissect her organic structure parts and accordingly produce a degree of libido for work forces to bask the musical picture without any interruption. Another impact for adult females on music picture is to construct a sexual difference. The adult females become more outstanding when accompanied by a adult male and move their best portion to get the better of the work forces in the music picture. The set members who are largely work forces engage to follow most of the female traits to do them seeable by turning long hairs and piercing plenty to pull the witness position on th em apart from the adult females in the music picture. This in fact has broken the impacts of masculine and feminine behaviours in world. The music picture that ab initio chooses a adult females with a catwalk at the ulterior phase set up her to deprive off in forepart of the camera to do her organic structure parts seeable. the camera fails to concentrate on the male set members or the vocalists maleness to uncover his organic structure parts because merely adult females can be objectified for her feminine characteristics. The set members are unnoticed even if they strip off their shirt to demo some flesh when a audacious female plays her function as a sexy drawing card. Therefore. it makes a batch of difference when emphasized on adult females as sexy objects. Womans are lone existences depicted in music picture because the music picture shaper constructs it taking into consideration of the male witness and normally add female gender for male regards. This does non intend to state adult females are non an intended portion of the audience for this type of picture that objectifies adult females but bulk of the interested autumn under the class of opposite sex drawing cards. Even lesbians brush such music pictures interesting every bit as the male witnesss for the fact that the image of adult female and sex is restricted to the heads of the spectator. To any spectator. the adult females projected as sexy seems to be nil but the same image may elicit the sexual impulse for male fans who enjoys it with male regard. Although the musical picture ever see female gender the genre of desire for the male witnesss who have to stay controlled on the other side because the adult females who are portrayed as sexy objects can neer return their regard or looks. In world. adult females in music pictures are displayed to straight look into the camera to run into the regard of the spectator on the other side. The male who is a Peeping Tom is rarely challenged or abandoned. The general rule is that the universe has created for adult females being objectified in such musical picture is that they are non the lone available objects for sexual entree but bulk of the adult females are ready to respond for the usage of male desires. In certain music videos the picture shapers prepare adult females to move as an object and descry her alone for her sexy characteristics. They readily capture the adult females who brazenly strip away and expose herself in forepart of the picture for the attending of the watcher terminal exchange a sexual feeling with the spectator. Irigaray writes that female gender is â€Å"accepted merely to the extent that it is prostituted to man’s phantasies. While moving brazenly. the adult females exist for the enjoyment of the witness but she is out to uncover any of her ain acting’s instead than mere elusive sexy actions to capture the viewer’s positions. In recent old ages many womens rightists spend hours in the tribunal of jurisprudence emphazing the images of adult females portrayed on such pictures and invariably evoke with voices that adult females should be considered by patriarchy’s criterions and womens rightists repudiate to undertake the power of female gender as nonsubjective images redefining the position as popular civilization. Women’s gender is go oning to be objectified non merely by music picture shapers but besides by porn merchants and picture managers. Get the better ofing the issues of taking women’s ego constructed images in the musical picture is beyond the control of the shaper because most of the music picture consumers give more importance for music pictures shot with adult females who reveal their gender in their best manner possible. Their usage has become really despairing to measure the adult females based on how sexy and nonliteral they are to be displayed in forepart of the camera. Now. as a replacement of merely exteriorizing the images of adult females it’s the picture gaining control that truly matters to project the characteristics of adult females that can be watched and enjoyed by the witness. The kernel of adult females as objects are opposed to gender ever because the audience gets distracted with normal bosomy adult females and celebrates the music picture showed with adult females who can picture an independent. sexy and comfy manner easy while the music is enjoyed by the viewing audiences. Much awesome. disproportional figure of females is rejected for the ground that they make their female gender undisclosed and convey a misogynist feel among the males and degrade the musical picture to be enjoyed alternatively with sexy aspects of adult females. The hip-hop civilization has become appreciated for the usage of female gender. Feminism and hip-hop go together for music picture shapers because it has greatly influenced the impressions of female gender among the youth civilization. Today hip-hop picture seems like merely to utilize a round. a few wordss. and largely objectified adult females for their prominence among the childs. The adult females objectified in hip-hop pictures are. referred to as hoes. fast ones. and bitches. Certain adult females do non digest the facts of adult females being projected as objects and raise several inquiries to negociate the undertaking of adult females to such pictures. When asked in a common treatment among adolescent age school girls a black. pre-teen miss said. â€Å"If I can acquire scraggy. frock. and dance like that. I can be in videos too† because of the impact the adult females has been used to pull the adolescent agers through musical pictures. These hip-hop picture ever have a good feedback from the childs and misogynism is barely seen among the male young persons. The pessimistic image of adult females in these pictures has got to make something to their self-esteem raw. Subsequently the docudrama on the 12-minute Booty Nation. produced by Duke. stress on how the industry uses the black female organic structure as a beginning of stuff and sexual position. Hip-hop videos create the semblance that fanciful libido groups can recognize their dream through the adult females who are objectified in the musical picture. At the concluding phase to set an terminal to both the commodification and objectification of adult females in hip hop. the panellists said that the society to acknowledge the job because the adult females who are objectified are ready to speak about the issue professionally and practically instead than coarseness for male regards. Music picture has become a good dose for males who long for female objectification ogling the cutting border of picture taking and gaining controls that can polish the characteristics of a adult females for societal suspension and good endocrines doing the great epoch of feminism with woman-lusters of sex on the picture. As music picture affords the most diverse array of alleviation for many. adult females objectified in it for viewing audiences pleasances has become common for the celebrity. prosperity and to advance the music among a competitory pack of music picture shapers. The adult females take the undertaking for granted and merit to have on the hottest rubric and on occasion acquire covered to set on the Bikini and give pleasing expressions to pull the male witnesss. The male in the musical picture have small or no function to play except that they are making things to entertain the females to uncover their gender. It’s sometimes let downing when misss go wild in forep art of the camera and lose their control to convey out the best porno scene. Perversely. speech production of that honored video series such as the â€Å"Doggfatherhimself† competently titled Girls Gone Wild. Doggystyle. Fans of his award-winning titillating picture where there was no female objectifications throughout the musical picture session. Another scene taht was mostly lifted from the movie â€Å"Undercover Brother† . as the vocal is from that movie’s cliched soundtrack. Of class. one of the subjects of that movie was objectification of adult females is a national failing. None of these productions. nevertheless. can keep a taper to the broadcast at the last Electronic Entertainment Expo when no word was at that place when Samus Aran strips at the terminal of the new Metroid. Most of the people feel gross outing to witness the females’ breasts jiggle beneath their concealment outfits. â€Å"Still excessively much vesture on you? † is what most of the music picture shapers regard for adult females while they shot a picture to fulfill the libido thirsts of males. Their rule of strippers on motorcycles may look like a stale publicity strategy to maintain a stagnating type in the air. The music will non merely have the existent sets and vocalists but besides existent depriving constituents to pull attending to the sexy objects of adult females. Most of the womens rightists are surprised at those few adult females who have written their declaration steadfastly that they are entertainers to run into the criterions of music picture shapers. The gender inequalities and favoritisms has made up the things worse and needs to be changed to assist the universe alteration for its better position for adult female to last with self-respect as mere human existences. This misinterpretation of many sexy word pictures has become common in our universe and the issue of the portraiture of adult females in music picture has become even worse. Too many immature adult females and work forces aren’t cultured plenty to grok how these â€Å"harmless† music pictures are really different from world. Unfortunately the hip hop artists don’t recognize how earnestly their pictures and vocals are taken among the childs in common. Either manner. the media are staying to portray adult females as an objectified thing and degrading their prosperity in a state. In an old school Hip Hop. adult females were referred to as ‘fly girls’ alternatively of bitch. Ho or mama? Work forces have one time once more affirmed their power by manner of a musical genre that now requires utilizing adult females in such a humiliating to go successful. What witnesss see in music picture and images of adult females being objectified will do a annihilating consequence on the manner work forces treat adult females. Gradually they regard adult females as a ownership like money and a mere object for their amusement. The music besides alters the outlook of the people presenting the message that sex is a avocation that has become a common misconception and childs easy fall for it to turn out them cool and non antique. Most of the work forces today still see adult females as cocottes. deviants and outcast them after seeing them depriving off in forepart of the cameras for the music to acquire more cheerful. Disrespect for the about bare adult females has become really outstanding on music picture album covers. It is believed that a smattering of adult females who don’t head to be objectified should non degrade adult females community as a whole. If adult females believe that the manner other adult females act affects her. she has to make something to halt it. Most of the times many adult females do non pass their whole life worrying about how other people portray about those certain figure of people who act brazenly in forepart of the cameras depriving and eliciting sexual desires among work forces. These adult females or misss in the musical pictures are immature and naif and barely think that money and popularity is all they need instead than being a existent dignified adult female in the society. Numerous magazines advertise adult females being viewed as objects instead than human existences. As a replacement of concentrating on the adult female as a whole. many ads merely concentrate on one portion of her organic structure ( Objectification of Women ) . Often the focal point starts from the caput foregrounding on lips. cervix. and chest and hips to leg and hold the show of the headless trunk. Even an eyewear advertizement has a man’s caput resting on a woman’s trunk where her chests are seeable and her caput is barely or non seen at all. Skyy Vodka continually uses women’s legs in their advertizements. It’s non merely the music picture shapers but besides such advertizements personify adult females as mere objects than a human being. Bibliography: Socialization. Vol. 2. No. 2. Spring 1999 hypertext transfer protocol: //enculturation. gmu. edu/2_2/cole/ Feminists call for hip-hop reform hypertext transfer protocol: //magazine. uchicago. edu/0506/chicagojournal/reform. shtml